The company aims to evaluate, plan and implement contemporary projects, impulse programs and services in the fields of economy, tourism and real estate; it can participate in existing infrastructure facilities, businesses and projects or initiate new ones, and provide third parties with know-how and qualified employees for implementation and operation. Furthermore, the company aims to publish music works and literary works, produce, publish and market sound and audiovisual recordings, organize cultural events, concerts, film screenings, theater performances and exhibitions, and operate gastronomy and cultural businesses. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.