The company's purpose is to conduct market research, advise private individuals and companies, and provide related services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire, hold, manage, encumber, utilize and sell real estate and intellectual property rights in Switzerland and abroad. Furthermore, the company may engage in all commercial, financial and other activities and perform legal transactions that appear suitable to promote the company's purpose or are related thereto, in particular provide services to affiliated and other companies, grant financing, provide security of any kind or otherwise secure or guarantee obligations of these companies.