The company's purpose is the creation, manufacture, import, export, and marketing of all promotional, advertising, and communication materials. The company also aims to provide all services and activities in the field of marketing and communication. The company may additionally engage in any other activity directly or indirectly related to these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations, and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.