The purpose of the Company is the conception, representation, mediation, purchase and sale, trade and distribution of products and services related to the field of personal care and cosmetics, hair and beauty, as well as products and services related to the field of fashion, clothing and accessories. Furthermore, the Company engages in the development, production, import-export and sale in general - both wholesale and retail, in its own stores or those of third parties, as well as through online or network-based forms of commerce - of all types of goods and assets, material or immaterial. The Company may provide consulting services of any kind and participate in other companies, as well as open agencies or representations in Switzerland and abroad. Additionally, the Company may engage in training and organize events and exhibitions related to all its activities, and structure franchise networks both nationally and internationally. The Company may carry out any commercial, economic and financial operation related to its purpose or useful for achieving it. In this context, the Company may conduct all commercial and industrial operations with movable and immovable assets, as well as intellectual property, and procure financing, including the issuance of guarantees, loans and other real guarantees also in favor of third parties.