The company's purpose is to operate a trade in the sale of beers, beverages, wines, spirits and food and non-food products of all origins. It also aims to provide all related service, organizational and consulting activities, such as tastings, workshops, consulting, public events, as well as the writing and publication of informative, educational and promotional articles on all media. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, carry out all mobile or immobile transactions, except for those prohibited by the LFAIE, provide guarantees, act as guarantor, grant loans to associates or third parties, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.