a) The import, export, purchase, and wholesale and retail sale of alcoholic beverages, spirits, champagne, wine, and non-alcoholic beverages, as well as any other branded products. The company will also carry out all distribution and marketing activities related to these products, in compliance with the regulations in force in Switzerland or abroad, in particular with regard to licenses and authorizations for the sale of alcohol; b) The provision of services, which will mainly take place in Switzerland, namely: the import and sale of fine food; the sale of accessories related to its activities; the organization of events; the operation of establishments for the sale and tasting of alcoholic and non-alcoholic beverages; the promotion and transportation of goods related to the company's purpose; c) All activities directly or indirectly related to the above-mentioned corporate purpose, including training, consulting, and management services. Furthermore, it may grant loans or guarantees to shareholders or third parties if it serves its interests. It may also carry out all commercial, financial, or securities transactions directly or indirectly related to its purpose.