The company's purpose is to provide services in the areas of creative solutions, marketing, communication, training and further education, media consulting, as well as the conception and implementation of events in Switzerland and abroad. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and carry out all legal transactions and business activities that are directly or indirectly related to its purpose. The company may acquire, hold, manage, encumber, utilize and sell real estate and intellectual property rights in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees, sureties and securities of all kinds for affiliated companies and third parties, or otherwise secure or guarantee obligations of these companies.