The company aims to manufacture, refine, process, sell, design and upcycle textiles and accessories of all kinds, as well as trade in antiques, jewelry, furniture, art objects and sports articles, primarily in the field of skateboarding. Furthermore, the company aims to plan, organize and execute cultural events, promote culture in the fields of fashion, lifestyle and sports, and provide consulting and design services in the fields of marketing, fashion, photography and film, as well as produce video and photographic material as art or marketing measures in the fields of fashion, lifestyle and sports. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other domestic and foreign companies, and acquire similar or related companies. It may also acquire patents, licenses and representations, as well as acquire, encumber, manage and sell real estate.