Creation, management, operation, monetization and enhancement of digital content and communities across all social media platforms and digital media, for its own account and for the account of third parties; centralization, administrative management and collection of revenues from these activities, including advertising revenues, partnerships, product placements, sponsorship, subscriptions, licenses, sales of content and digital services; design, organization, promotion and management of contests, games, sweepstakes and promotional operations, on social networks and via internet platforms; development, operation and marketing of digital platforms, software, applications and technological tools related to the management, automation and analysis of digital activities; creation, publishing, distribution and sale of digital products, training, educational content, subscriptions and licenses; acquisition, management, concession and operation of all intellectual property rights, trademarks, images, licenses and content; operation of digital advertising spaces, all advertising agency activities, as well as the intermediation between creators, brands, advertisers and partners. The company may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and invest, in any form, in all similar businesses, notably by taking participations in similar companies. It may also establish branches and subsidiaries in Switzerland and abroad.