The company's purpose is to provide marketing services, in particular the conception and implementation of marketing strategies as well as the assumption and execution of marketing mandates. Furthermore, the purpose includes advising companies in the areas of brand management, social media, and the development of marketing campaigns. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.