The company's purpose is to trade in goods of all kinds, with a focus on products from the beauty sector, gift and promotional items, as well as electrical products. The company also aims to operate online shops. Additionally, the company's purpose includes providing services of all kinds in the beauty sector, providing corporate consulting services, and all related services. Also, the company's purpose includes offering and providing services in the field of event activities, such as organization and rental of materials, as well as all related services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.