The creation, production, organization, and provision of services in the field of cultural, sporting, commercial, and entertainment events of all kinds in Switzerland and abroad, and the execution and coordination of all related business and commercial activities, including gastronomy, production, and marketing of clothing and merchandise; the management, promotion, and development of museums of all kinds, botanical and zoological gardens; all activities in the field of media, in particular in the publishing industry; all activities in the field of promotion and marketing, and all activities in the field of information technology systems and applications. Scientific research and development, design, import, and export, and buying and selling in Switzerland and abroad of: electrical and electronic components, installations, and equipment in the field of electrical engineering and electrical networks; innovative products in the fields of agritech, foodtech, biotech, medtech, pharmaceuticals, micro and nanotechnology, material science, and chemistry; IT, diagnostics, data, ITC, software and data engineering, fintech, insurance tech, consulting and services; energy, cleantech, electronic and mechanical engineering, consumer products and services. Import and export of medical and pharmaceutical products and equipment in the medical and pharmaceutical sectors. Import and export of agricultural products. The company may also acquire, manage, license, and exploit rights of all kinds, in particular intellectual property rights and licenses, establish branches and subsidiaries in Switzerland and abroad, participate in companies in Switzerland and abroad, and acquire, manage, and pledge real estate in Switzerland and abroad, provide financing on its own account or for third parties, and grant guarantees and securities for affiliates and third parties.