The company's purpose is to provide all services in the field of business consulting and management, public relations and promotion, as well as any related activities. It also aims to create, manage and own intellectual property rights to literary and artistic works. The company may carry out all commercial, financial, industrial, movable or immovable transactions (it being specified that if the company holds real estate assets located in Switzerland, either directly or through participations in non-listed companies or enterprises, these real estate assets may only have an exclusively commercial use) for its own account or for the account of third parties, in direct or indirect relation with its main purpose, in Switzerland and abroad, open branches in Switzerland and abroad, take participations in other companies with a similar or related purpose. The company may grant loans or guarantees to its shareholders or to third parties, if it serves its interests.
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