The company's purpose, both in Switzerland and abroad, is: - to provide all services, in particular consulting, in the fields of communication and marketing, website development, innovation, and corporate and brand strategies. - to create, design, purchase, sell and market luxury jewelry and accessories. The company may also: - engage in all financial, commercial or industrial activities, whether movable or immovable, directly or indirectly related to its purpose; - participate in all companies having a direct or indirect connection with its purpose; - establish branches or subsidiaries in Switzerland or abroad; - grant loans or guarantees to associates or third parties if it serves its interests.