The company's purpose is the purchase, sale, leasing, management, and brokerage of real estate; the development, enhancement, and management of real estate promotions; the execution of all types of construction, renovation, and maintenance work on buildings; as well as the purchase, sale, import, and export of all types of personal property (including watches and vehicles). It may also carry out all commercial, financial, or other operations that directly or indirectly relate to its purpose and promote its development. It may also create branches in Switzerland and abroad, take stakes, found or finance companies that have a direct or indirect relationship with its purpose. It may also grant loans or guarantees to partners or third parties.