The company has the following purpose: Providing services in the field of beauty and wellness; sale of cosmetics, beauty and care products and other accessory products. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking a participation in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.