The company aims to engage in, market, and promote sports activities, particularly in the field of alpine ski racing. This includes, among other things, participation in competitions, the organization of training sessions and events, as well as the acquisition, management, and exploitation of sponsorship contracts, advertising, and image rights. Furthermore, the company provides consulting services in the areas of sports management, marketing, and sports development, as well as related services. The company also aims to trade in products from the sports and lifestyle sectors. The company may establish branches both domestically and abroad, invest in other companies both domestically and abroad, acquire or merge with similar or related companies, manage, acquire, encumber, or dispose of patents, licenses, and real estate, and enter into any transactions and conclude any contracts that are suitable for promoting the company's purpose or are directly or indirectly related to the company's purpose.