The purpose of the company is to provide market intelligence services through the collection, analysis and interpretation of data on consumer habits and behavior, in order to enable the orchestration of supply chains for consumer goods distribution and other vertical industries, with a focus on emerging markets. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad, acquire, sell or license intellectual property and acquire, hold or utilize digital assets. It may also provide financing on its own account or on behalf of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.