The company's purpose is to provide services of all kinds, in particular to advise companies, startups and foundations in the areas of strategy, marketing, communication, sales, distribution, operations and business development. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. It can also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.