The purpose of the company is to take over representations and to broker lifestyle products of all kinds, as well as to acquire, manage, commercially exploit and sell know-how, patents and licenses on its own account and on behalf of third parties. The company can participate in other companies, build and use networks with other companies, acquire or establish similar or related companies, acquire, sell and encumber properties, and enter into all transactions and contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. Furthermore, the brokerage of financial transactions of all kinds on its own account, corporate consulting, marketing consulting, public relations and advertising, and the execution of all transactions and businesses directly or indirectly related to this purpose, which are in the interest of the company. The company can establish branches in Switzerland and abroad.