In Switzerland and abroad, to offer all advice, services and performances, to carry out all activities in the field of well-being, better living, photography, audiovisual, design and art. It also aims to purchase, sell, develop, create, distribute, import, export and market all goods and products in the aforementioned fields. The company may participate in other companies and establish branches and subsidiaries, both in Switzerland and abroad. It may acquire, hold and dispose of real estate and, in general, carry out any activity directly or indirectly related to its purpose.