The company aims to organize events and provide services in the areas of sales promotion, exhibition management, product promotion and merchandising. Furthermore, the company aims to acquire luxury goods and provide consulting services in the areas of event management, marketing, sales promotion and brand development. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.