The company aims to operate fitness and yoga studios, vegan takeaways, language schools, design galleries, drugstores, natural health centers, as well as internet portals and online shops. Furthermore, the company aims to provide consulting and other services in the field of consumer goods and goods for consumption, as well as the manufacture and trade of all types of goods in this context. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, provide business consulting, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate in Switzerland and abroad.