The company's purpose is the manufacture, acquisition, marketing and distribution of and trade in products and rights of all kinds in the fields of entertainment, culture and leisure, as well as all business and activities that promote the aforementioned purpose, in particular the planning and implementation of communication measures via broadcast, webcast and other interactive media, development of communication concepts as well as design, conceptual and graphic work. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.