The trade, purchase, sale, import and export of wines, grape-based products and other beverages as well as their storage and bottling; the provision of all services in the fields of trade, storage and bottling of wines, grape-based products and other beverages; the independent support of companies in the form of advice, project management or training in areas such as business management, strategy, governance, organization, business development, marketing, human resources or internalization. Furthermore, the company may, in Switzerland or abroad, carry out all activities, establish branches, assume participations in all companies, engage in all operations in direct or indirect connection with the purpose of the company and suitable to develop it, excluding operations prohibited by the LFAIE.