The purpose of the company is to provide services and manufacture and sell products in the fields of advertising, art, design, communication, marketing and publishing, as well as the development and programming of websites, applications and games. The company also aims to acquire, hold, manage and dispose of participations in companies or businesses, in particular in the fields of communication, advertising, design, art, culture, games, computer applications and publishing, both domestically and abroad. The company may grant loans or other financing to its direct or indirect subsidiaries and provide security of any kind for liabilities of such other companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind. The company may establish branches and subsidiaries domestically and abroad. The company may acquire, use, dispose of, sublicense, evaluate or have evaluated commercial intellectual property rights or license rights. The company may acquire, encumber, sell and manage real estate domestically and abroad. The company may conduct all business that is directly or indirectly related to its purpose or is conducive to it.