The company's purpose is the trade of all types of products, particularly in the luxury sector, as well as consulting in the luxury and watchmaking sectors. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.