The company's purpose is to trade in goods of all kinds, in particular in the areas of safety clothing, sports, lifestyle, design, two-wheeler industry and electromobility. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it. The company can acquire, encumber, manage and sell real estate and securities. It can take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights. Furthermore, it can establish branch offices and subsidiaries in Switzerland and abroad, participate in other companies or merge with them.