The company's purpose is to carry out publishing, trading, consulting and commission business, in particular the publication of non-fiction books and the development and distribution of electronic media and online publications. It can provide or broker related services, conduct financial and trading transactions, acquire, manage and exploit patents, licenses, trademarks, franchise, author, publishing and reproduction rights and other intangible rights, participate in other companies of the same or similar kind and establish subsidiaries in Switzerland and abroad. The company can buy and sell real estate, build, manage and exploit it.