The company's purpose, both in Switzerland and abroad, is to engage in all activities directly or indirectly related to public relations, such as providing services and organizing events, trips, congresses, seminars, and any other related or similar activities, on its own account or on behalf of third parties. The company may participate in the organization and implementation of trips, congresses, or shows on its own account or on behalf of others. It may also act as a public relations advisor. The company may buy and sell, wholesale or retail, all articles, objects, or processes directly or indirectly related to its corporate purpose. It may also acquire interests in companies pursuing the same purpose.