The company's purpose is: the operation of a hairdressing and beauty salon; the provision of all services in the field of marketing, in particular content creation. Furthermore, it may: engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; open branches or subsidiaries in Switzerland and abroad; participate in any enterprise having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties if it serves its interests.