The purpose of the company is the development, manufacture, distribution and sale of high-quality textiles and clothing as well as accessories, cosmetics, shoes and interior designs of all kinds. In addition, the company is involved in the promotion and implementation of lifestyle concepts that focus on exclusivity and uniqueness. The company may establish subsidiaries and branches in Switzerland and abroad, participate in other companies and businesses in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.