Import and export activities in the food, luxury goods and beauty sectors. Marketing consulting and development of advertising campaigns, graphic design and management of smartphone applications and websites. Organization of public and private events in the sports, fashion, music, entertainment, art and culture sectors. Management of personalities from the world of entertainment, sports and culture. Video and photographic production, creation of films and cinematographic productions. Operational leasing for aesthetic-medical equipment. Car rental. The company may acquire, both directly and indirectly, interests and participations in other companies or enterprises with similar or related objects or connected to its own, as well as any and all types of activities aimed at promoting the social purpose. The company may purchase commercial real estate and establish branches in Switzerland and abroad.