The company's purpose is to offer and provide organizational services and administrative services to companies, to make available infrastructure to companies, and to acquire, hold, manage and trade intellectual property rights. The company may cooperate with other service providers and suppliers and/or enter into partnerships with them. Trading in beverages and cosmetics of all kinds; buying and selling, brokerage of real estate, built or unbuilt; construction of buildings, rental and management of properties; offering services and consulting to professional athletes and clubs in the areas of commercial exploitation of advertising rights, marketing, insurance and pension services, investment advice and related brokerage of specialists and legal advisors. Organization of events for promotional purposes. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.