The company's purpose is to operate an embroidery business and provide services in the field of cosmetics, trade in textiles, embroidery materials, embroidery accessories, embroidery machines, cosmetic products, and goods of all kinds. The company can conduct all business directly or indirectly related to its purpose in Switzerland and abroad, acquire, encumber, sell, and manage real estate, establish branches and subsidiaries, and participate in other companies. The company can grant loans to its shareholders or other companies within the group and provide security of all kinds for their liabilities to third parties, including by pledging or assigning its own assets or guarantees of any kind, even if these loans or securities are in the exclusive interest of its shareholders or other group companies and are granted free of charge.