The purpose of the company is coaching, particularly in the areas of sales and mindset. Additionally, the company offers services in process optimization and lead generation. Furthermore, the company aims to provide mediation, support and consulting services to athletes and sportswomen in Switzerland and abroad. It can trade in advertising and media rights of sports events as well as transfer rights. The company can establish branches, participate in other companies, acquire or establish similar or related companies, acquire, manage and sell properties, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.