The operation and management of café-restaurants-bars, public places and all related activities; all advisory, representation, assistance and communication activities, in particular in the fields of real estate, sponsoring, watchmaking, sports and events; all intermediary, advisory and organizational activities for all events and trade, in particular the organization of concerts, sports and cultural events, operation of open-air events. The company may carry out all commercial, financial, industrial, movable and immovable transactions for its own account or for the account of third parties in direct or indirect connection with its main purpose, in Switzerland and abroad, open branches in Switzerland and abroad and take participations in other companies with a similar or related purpose.