The company's purpose is: all activities in the field of sports, sponsoring, collection of prize money, management of intellectual property rights, in particular image rights; all buying and selling activities of products in the field of sports and its derivatives; all services directly or indirectly related to sports and athletes. The company may carry out any financial, commercial or real estate transaction related to its purpose or likely to promote it; it may in particular grant loans or guarantees of any kind to its shareholders or third parties, create branches in Switzerland and abroad, take participations, found or finance companies having a direct or indirect connection with its purpose, all to the exclusion of operations prohibited by the LFAIE.