The company's purpose is to provide services in the fields of design research, user experience design, product experience design, digital experience design, design prototyping, design development and engineering, product consulting, and innovation consulting. In this context, the company can conduct research, develop concepts, create prototypes, implement design solutions, design products and digital experiences, and offer strategic consulting in the areas of innovation and product development. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.