The company's purpose is to operate the purchase and sale of gold and jewelry goods as well as watches; can take over commercial representations in this area. The company can enter into all transactions, carry out activities and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related to it. Furthermore, it can establish branch offices in Switzerland and abroad, participate in or acquire other companies, acquire or establish similar or related companies, and enter into all transactions in which synergies can be achieved with the main purpose. The company can also acquire, develop, manage, encumber and sell real estate and securities.