The company aims to provide services in the fields of advertising and communication. Furthermore, the company aims to produce, publish and market media products, in particular with electronic media. In addition, the company aims to conduct training and further education as well as events in the field of media. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.