The company's purpose is: the performance of publishing activities consisting of the creation and provision of audiovisual content; data processing; the organization of advertising, marketing and public relations and the design and creation of websites; the processing, dissemination and trade of editorial products; the organization, production and management of events in general as well as shows, exhibitions, fairs and congresses; the organization of a press office and in particular relations with the media, organization of press conferences; the acquisition, development, holding, management and transfer of intellectual property rights. The company may open branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad. The company may carry out any commercial, industrial, movable and immovable property and financial operation connected and/or instrumental to the achievement of the company's purpose.