The company aims to develop, manufacture and distribute products and services in the field of Self-Care and Health-Care, particularly in the following areas: Beauty and Cosmetics including style consulting, voice training, appearance competence Medical-Wellness, health promotion, prevention, Longevity including dietary supplements Posture, movement, regeneration, sleep quality, relaxation, massage Personal development, consciousness experiences including art Photography, video production including the operation of a photo and video studio The company offers live and digital training and events, treatments and consultations. It trades in goods related to the aforementioned services and products and conducts all related business. The company may establish branches and subsidiaries, participate in companies, acquire, encumber, sell and manage real estate. It may assume financing and guarantees and conduct all business that directly or indirectly serves its purpose.