The Company's purpose is to provide all services in the fields of promotion, advertising and communication, as well as the operation of any internet site. The Company may, in Switzerland and abroad: carry out any financial, commercial or industrial activity, whether movable or immovable (excluding operations subject to the authorization regime under the Federal Act on the Acquisition of Real Estate by Foreigners), and conclude all contracts suitable for developing its purpose or in direct or indirect relation with it; participate in all enterprises having a direct or indirect relation with its purpose; file, acquire, hold and sell patents or all intellectual property rights and acquire, hold and grant licenses; grant loans and/or any other form of financing or guarantees and/or any other form of security to one or more shareholders, companies of the same group and/or third parties for their direct or indirect benefit, if this favors the interests of the Company.