The company's purpose is to operate hair salons, perfumeries, aesthetic massage, pedicure, manicure and similar ancillary care services, to operate and trade in products and devices in the fields of hair health and its derivatives, well-being and aesthetics, and to provide services and training in these fields. The company may carry out all financial, commercial or industrial, movable or immovable operations, except for any operation prohibited by the LFAIE, which are directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in all enterprises in Switzerland and abroad having a direct or indirect connection with its purpose, carry out financing for its own account or for the account of third parties and grant loans or guarantees to associates or third parties, if it serves its interests.