The Company's purpose is the operation of a watchmaking factory, as well as the purchase, sale, manufacture, marketing, import and export, including the right to grant representation in Switzerland and abroad, of high-end watches. The Company may establish branches and subsidiaries in Switzerland and abroad. The Company may enter into transactions with or in favor of related parties, including its direct and indirect shareholders as well as other companies in the group, notably by granting them loans or issuing guarantees, bonds, pledges or other securities to guarantee their commitments, even without fair consideration and even if these legal acts are in the exclusive interest of related parties. The Company may grant loans or other financing to third parties, including companies in which it holds a direct or indirect stake, as well as to direct or indirect shareholders of the Company or to companies in which these direct or indirect shareholders of the Company hold a direct or indirect stake, enter into cash pooling (treasury centralization) contracts with these third parties and provide all types of securities and guarantees for their commitments, whether for a fee or not, even if these operations are in the exclusive interest of third parties. The Company may acquire, hold, manage, encumber, exploit and sell real estate, financial instruments as well as intellectual property rights, in Switzerland and abroad. The Company may engage in any other activity directly or indirectly related to the aforementioned purposes.