The company's purpose is the trade and distribution of all movable and immovable, material and immaterial goods in Switzerland and abroad, as well as all intermediary operations. The company also has the purpose of all activities in the field of well-being, particularly facial, and in interior decoration and design, as well as the import and export of goods. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, except for those subject to the LFAIE, carry out all mobile, financial or service operations and conclude all contracts that are suitable for developing and expanding its purpose or related thereto directly or indirectly.