In particular in the municipality of Gruyères: the holding, leasing, operation and management of take-away (on-site and take-out) restaurants, retail stores, shops, hotel restaurants, kiosks and conference rooms, and in general, all public establishments of any kind; the trade of all food and non-food products, raw or processed, and all beverages of any kind, alcoholic or non-alcoholic (subject to the holding of any necessary permits and licenses); the organization of excursions, tourist activities, events, seminars, and in general, events of any kind. In a general sense, the company may create branches or subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, grant loans or guarantees to associates or third parties, carry out all financial, commercial, movable, immovable and other operations, both in Switzerland and abroad, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.