to offer all personalized lifestyle management services for individuals or legal entities worldwide; brokerage, sale and purchase of yachts, aircraft, luxury goods and art internationally; interior design of houses, yachts, aircraft and all custom design projects; organization of trips and all related projects and research; organization of events for private individuals or companies in the fields of luxury, finance, art, hospitality and sports; as well as the development of a digital conversation platform, including the integration of artificial intelligence and a payment method. The company may create subsidiaries in Switzerland and abroad, as well as branches and hold participations in all companies in Switzerland and abroad. The company may acquire, hold and dispose of real estate, exclusively for commercial use if located in Switzerland, and intellectual property rights. The company may carry out all commercial, financial or other operations that are directly or indirectly related to its purpose. The company may grant loans or guarantees to its shareholders and the companies in which it participates and act as guarantor for them.