The company's purpose is to operate a food and lifestyle website, trade in products, carry out its own journalistic activities, as well as those on behalf of media and other companies, write texts for clients, produce videos and photos for social media and similar current affairs-oriented internet offerings, provide social media consulting, develop recipes, and write books. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.